Award-Winning Rooms.
Exceptional Experiences.
And the reviews that say so.

Award-winning Escape Room and Game Design for venues across Europe, North America, and beyond.

What guests are saying — Sultan's Secret, XscapeNow
230,000+ Players & participants across our installations
10 Countries we've designed for
Golden Lock Winner Award-winning room design
50+ Clients we've made happy
Top 14 Named an Innovative Escape Room of the year by Room Escape Artist

Selected Work

Project Files

Sultan's Secret — XscapeNow

Next Gen Escape Room · Telford, UK

Sultan's Secret

A 90-minute Next-Gen escape room with a live cast — one of our most exciting designs yet. This epic immersive experience takes players on a ride like none other (literally). As one reviewer put it: "Without giving anything away, you'll think you've had the best time and then the finale happens — OMG OMG OMG IT'S SOOOOOOOO GOOD!!!!!!!"

  • Ranked No. 3 in the UK
  • No. 1 in Telford & Shropshire
  • 472 reviews, 5.0 average
Gameorama Game Museum

Dual-Room Competitive Narrative · Switzerland

Gameorama Game Museum

A single story split across two physical rooms. One group breaks into two teams, each running a parallel escape room tied to the same narrative — able to see, hear, and affect what the other team is doing. Two teams enter. Only one team will emerge the victor. Designed for museum quality, built for the spotlight.

  • Opening 2026
The Lost Star of Neverland

The Lost Star of Neverland

XscapeNow · UK

In development for a UK venue: a Peter Pan–inspired escape room designed to capture all the magic of the classic tale, brought to life with cutting-edge technology that fully immerses players in Neverland.

Yellow Duckies

Yellow Duckies

NFT Game Design

A collectible digital card game powered by cutting-edge NFT technology — combining world-building, narrative design, and innovative game mechanics with cryptocurrency at its core.

Lost Lands Puzzle Quest

Lost Lands Puzzle Quest

Festival Installation · USA

A three-day interactive puzzle quest built for 5,000+ simultaneous festivalgoers, with edge cases mapped and designs revised against real crowd behavior.

Tel Aviv City Quest

Tel Aviv City Quest

Outdoor City Quest · Israel

A city-wide outdoor puzzle quest designed to turn real streets and landmarks into a playable story. The game was built to weave in historical monuments, a public park, fountains, and other open public space, turning the city itself into the game board.

PrimeVR Educational Modules

PrimeVR Educational Modules

VR Experience Design · UK

The UK's number one VR school education system. Designing for PrimeVR meant building a world that could both entertain and educate school children, powered by escape-room mechanics such as puzzles, story and group interaction.

The Haunted Brewery Tour

The Haunted Brewery Tour

Christian Moerlein · Cincinnati, USA

A seasonal themed escape-style brewery tour built with Cincinnati Landmark Productions — ran for two seasons and brought in 10,000+ players.

Puzzling Pursuits

Puzzling Pursuits

Tabletop Escape Game

Puzzle contributions for a portable, escape-room-in-a-box format — designed to deliver the feeling of a full room without the four walls. The design included novel game and puzzle mechanics built to fit into an existing storyline and game structure.

Cincinnati Escape Room

Cincinnati Escape Room

First Escape Room in Ohio · Cincinnati, USA

The first escape room ever to open in Ohio, launched in 2015 with story-driven missions like Corporate Espionage and Prison Break, earning a 4.9-star rating and reviews praising its "clever, original puzzles." Jeffrey W James served as Owner and Lead Designer for every room, building the business from scratch and successfully selling it three years after opening.

Escape Room Family

Escape Room Family

Golden Lock Award Winner · Cincinnati, USA

Escape Room Family was a major innovation in the escape room genre — a no-lose, point-based system across four themed adventures (Storm The Castle, Throne Room, Lost in the Jungle, Pirate Ship) that's kept the whole family playing together at a 4.8-star rating. Jeffrey W James was Owner and Lead Designer responsible for the rooms earning a coveted Golden Lock Award.

Experiences designed for venues in

USA · Canada · UK · Ireland · Switzerland · Sweden · Portugal · Australia · New Zealand

How We Work With You

Services

01

Full Room Design Document

We deliver a complete escape room design, crafted to a professional, award-winning standard. The technical document is a detailed blueprint spelling out puzzle mechanics, story, game flow, calibration points, prop and set requirements, and staffing notes. The price includes consulting throughout pre-production and production, so we're with you from the page to the finished room.

02

Consulting Over Zoom

Looking for consulting from an award-winning professional escape game designer? You've come to the right place. Whether you're just starting your journey or years into running an escape room business, Jeffrey James can help guide you through puzzle design, story construction, escape game philosophy, and game mechanics.

03

Room Rescue & Revision

Low success rate, high gamemaster intervention, players stalling at the same puzzle every run — these are symptoms, not the problem. We audit the room's flow, pacing, interactivity and aha-moments to find where immersion breaks down, then re-engineer the puzzle logic, team bonding, and story beats so the room finally plays the way it was meant to.

04

Beyond the Room

Festival installations, corporate team building, tabletop games, online puzzle games, educational experiences, and digital games — if it's built around story, puzzles, and game mechanics, we design it.

Jeffrey W James — Founder & Lead Designer, 7Forces Game Design
2019 Golden Lock Award Golden Lock Award Winner
Founder, Escape Room Family

Lead Designer

Jeffrey W James

Founder & Lead Designer

I spent the first half of my life unknowingly building two completely different toolkits.

The first was forged over kitchen table board games and video game controllers—studying the systems, mechanics, and subtle friction that turn a simple choice into genuine tension. The second was built long past my bedtime, dissecting tv and movies to understand pacing, stakes, and the perfect, unpredictable reveal.

Then, I went to Hollywood.

Working professionally as an actor and writer on sets like Parks and Recreation and CSI, I discovered something that changed my entire approach to entertainment: playing a character and playing a game spring from the exact same instinct. There's a reason actors are traditionally called "players." The joys I found in acting moments are mirrored in the way players enjoy moments in a game. Both are chasing the same high: the moment a choice lands.

Then I discovered escape rooms. This new form of entertainment brought my toolkits together, fully for the first time.

I design immersive experiences the way a director builds a scene and a screenwriter paces a plot. To me, mechanics exist solely to make the narrative land. I don't just build rooms; I write parts for your players to step into.

This philosophy isn't just about atmosphere—it drives industry-defining innovation. My creation, The Summons, was named one of the 14 Innovative Escape Rooms by Room Escape Artist for pioneering large-scale, multi-team theatrical gameplay. Following that success, I brought a new kind of innovation to the industry with Escape Room Family, flipping the traditional escape room model on its head by introducing a no-lose, point-based system designed to engage and appeal to the entire family, winning a Golden Lock Award as well.

Whether consulting on game flow or engineering complex narrative arcs, I design for the instinct of the player. Let's build something unforgettable.

Get In Touch

Start a Project

Tell us a bit about what you're building. We'll get back to you to talk through the right approach — a full design document, a consulting call, or something else entirely.